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10 Important Lessons Small Businesses Can Learn from 2020

10 Important Lessons Small Businesses Can Learn from 2020

Breaking News, Business, Learning
There’s no way around it — 2020 was tough for businesses. But if your company has made it through this crazy year, there are certainly lessons to be taken away. Below, members of the online small business community shared their biggest takeaways. And you may even learn some important lessons heading into 2021. Consider Niche and Hybrid Events This year has certainly changed the landscape for the events industry. Even after the pandemic, it’s likely that in-person events won’t go completely back to normal. So it’s up to businesses to adapt. In this Marketing Land post, Kimberly Dutcher discusses the possibility of niche and hybrid events gaining traction. Learn from These 2021 Content Marketing Predictions Though much has changed in 2020, it’s likely that content marketing will remain a p...
7 Productivity Hacks from 7 Successful Entrepreneurs

7 Productivity Hacks from 7 Successful Entrepreneurs

Breaking News, Business, Learning
Many successful entrepreneurs, including founders of multi-billion dollar companies, got to where they are through a combination of unique idea generation and hard work. Naturally, most of us aspire to achieve something similar—even if we can’t hope to replicate that scale.That’s one reason why I like to read and discover some of the unique productivity hacks, habits, and behaviors that helped those successful entrepreneurs achieve their status. I’ve listed some of my favorites below. Productivity Hacks from Top Entrepreneurs Try these interesting productivity hacks from some of the most successful entrepreneurs of our era: 1. Elon Musk: Schedule your day in 5-minute intervals Elon Musk, founder of Tesla and SpaceX, uses time blocking to schedule his day in intervals as small as 5 minu...
Best Antivirus Protection for Your Business

Best Antivirus Protection for Your Business

Business, Technology
Antivirus protection or malware protection is essential for any business with a digital presence. As hackers get more sophisticated, protecting your endpoints with the best available solution in the market is a must and a worthwhile investment.Because without this protection, the entirety of your digital assets can be compromised. From stealing your sensitive data and that of your customers to paralyzing your operations, nothing is off the table when it comes to hackers. For this reason, you have to deploy the best security tools to protect your investment.The most effective way you can thwart these attempts is to use the best antivirus/malware protection, have a strong security protocol, strong governance on these protocols, and staying ever vigilant. The antivirus solutions on this l...
Yelp Introducing Features for Businesses to Disclose COVID Safety Measures

Yelp Introducing Features for Businesses to Disclose COVID Safety Measures

Business
Keeping your small business open could mean tweaking your COVID-19 safety practices.  Yelp is adding to their COVID-19 Section. They are adding customer observations on social distancing and mask wearing. There are also new content guidelines protecting businesses from unfair reviews. And new health and safety measures.The section already lets SMBs inform customers about their ongoing health and safety efforts.Small Business Trends contacted Akhil Kuduvalli Ramesh, Head of Consumer Product at Yelp, to learn more about the new changes. Yelp COVID Safety Features for Business Owners He supplied some history.“In  March, Yelp introduced a COVID-19 banner alert at the top of the business pages,” he writes. “It had  a customizable message to customers. The banner quic...
10 Holiday Sales & Marketing Tips for Small Businesses to Finish 2020 Strong

10 Holiday Sales & Marketing Tips for Small Businesses to Finish 2020 Strong

Business, Learning
If you’re a small business owner or marketing team of one, you may be worried about the COVID-19 pandemic dooming your holiday season sales.After all, how are you supposed to finish the year strong when many people are still unsure about leaving their homes and shopping in crowds?The answer: You learn how to evolve your holiday sales and marketing strategies.Despite another wave of surging cases, consumers are approaching the holidays business as usual. A staggering 82% of consumers say they’d pay more to safely shop local, and that’s just the beginning, so there are still plenty of ways to rack up online sales and in-store pickups.Read this guide to find more 2020 shopping statistics, plus the 10 best strategies for boosting sales in this unprecedented holiday season. 10 Holiday...
10 Tips for Working With a Marketing Agency

10 Tips for Working With a Marketing Agency

Business, Learning
There are many good reasons to work with a marketing agency. You might be interested in establishing a presence with an unfamiliar marketing strategy. You might be eager to see better results on a campaign that’s been dwindling. You might even be interested in saving money, paying an agency to manage your campaign rather than hiring a marketing manager full-time.Whatever the case, your results are going to depend on the relationship and rapport you’re able to build with your marketing agency—and that means you’ll have to put in some work. How to Work With a Marketing Agency These tips will help you work with a marketing agency more effectively.Choose the right partner. Your results will be dependent on your ability to choose the right digital marketing agency. This means you’ll nee...
10 Tips to Help Small Businesses Increase Revenue Without Spending a Ton

10 Tips to Help Small Businesses Increase Revenue Without Spending a Ton

Business, Learning
Small businesses often have to spend money to make money. But not every entrepreneur has the resources to spend big. That’s why it’s so important to choose the right small investments. Whether you’re putting in time or money, you need to get the most possible bang for your buck. These tips from the online small business community can help you make the most of your investments. Improve Revenue with These Sales Tools If you want to earn more money in your business, increasing sales is a necessary step. Luckily, there are tools that can help you reach your desired numbers without dramatically increasing costs. Ada Durzynska lists some of them in this GetResponse post. Choose These Free WordPress Themes for Effective Content Marketing Content marketing can be a cost effective way to communic...
Learn Social Media Best Practices at Upcoming Summit

Learn Social Media Best Practices at Upcoming Summit

Business
The pandemic has shown having a digital presence is no longer a luxury for businesses, it is a must. And this means understanding the ecosystem and learning how to make your business thrive in it. One of the things you must learn is social media.The Social Media Strategies Summit for Small Businesses looks to teach small businesses these valuable skills. The virtual conference will teach businesses best practices in social media marketing to drive revenue and turn followers into customers.The two-day event will show you how to:Invest in social media marketing, Leverage social media from proven frameworks and replicable templates, Learn to build a social media strategy, Find out the best way to find and target your niche audience online, and much more.This is going to...
10 Tips for Prioritizing Tasks to Make the Most of Limited Small Business Resources

10 Tips for Prioritizing Tasks to Make the Most of Limited Small Business Resources

Business, Learning
Small businesses usually don’t have a ton of time and resources to focus on growth. So they need to find the most applicable tasks to prioritize. Members of the online small business community have been through this. Here are some of their top tips for making the most of limited resources. Consider a Google Only Marketing Approach Small businesses sometimes don’t have the resources to dedicate to multiple marketing channels. So what should you prioritize? In this GatherUp post, Mike Blumenthal details how a Google-only marketing approach has worked. Conduct a Speedy Social Media Audit There’s no point in trying tons of different social media techniques if just a few of them work. That’s why it’s so important to audit your social channels regularly. This Sprout Social post by Brent Barnha...
Important Tips for Closing Your Business

Important Tips for Closing Your Business

Business, Learning
Unfortunately, the pandemic has caused many businesses to fail. Yelp reported 60% of businesses that had closed at the start of the pandemic are not reopening. What’s more, in some cases, businesses may be viable, but owners just want to give up. Important Tips for Closing Your Business Whether by necessity or choice, owners need to take certain actions to shut down properly and avoid problems. Here are some actions to consider. Your Entity If you are incorporated or have a limited liability company, shutting your doors doesn’t end your legal status. You must dissolve the entity by following state law rules, which usually means filing articles of dissolution with your secretary of state. State law may require a vote by owners to dissolve the business. You won’t receive any state approval...