Business

There are many good reasons to work with a marketing agency. You might be interested in establishing a presence with an unfamiliar marketing strategy. You might be eager to see better results on a campaign that’s been dwindling. You might even be interested in saving money, paying an agency to manage your campaign rather than hiring a marketing manager full-time.Whatever the case, your results are going to depend on the relationship and rapport you’re able to build with your marketing agency—and that means you’ll have to put in some work. How to Work With a Marketing Agency These tips will help you work with a marketing agency more effectively.Choose the right partner. Your results will be dependent on your ability to choose the right digital marketing agency. This means you’ll nee...

Small businesses often have to spend money to make money. But not every entrepreneur has the resources to spend big. That’s why it’s so important to choose the right small investments. Whether you’re putting in time or money, you need to get the most possible bang for your buck. These tips from the online small business community can help you make the most of your investments. Improve Revenue with These Sales Tools If you want to earn more money in your business, increasing sales is a necessary step. Luckily, there are tools that can help you reach your desired numbers without dramatically increasing costs. Ada Durzynska lists some of them in this GetResponse post. Choose These Free WordPress Themes for Effective Content Marketing Content marketing can be a cost effective way to communic...

Small businesses usually don’t have a ton of time and resources to focus on growth. So they need to find the most applicable tasks to prioritize. Members of the online small business community have been through this. Here are some of their top tips for making the most of limited resources. Consider a Google Only Marketing Approach Small businesses sometimes don’t have the resources to dedicate to multiple marketing channels. So what should you prioritize? In this GatherUp post, Mike Blumenthal details how a Google-only marketing approach has worked. Conduct a Speedy Social Media Audit There’s no point in trying tons of different social media techniques if just a few of them work. That’s why it’s so important to audit your social channels regularly. This Sprout Social post by Brent Barnha...

Unfortunately, the pandemic has caused many businesses to fail. Yelp reported 60% of businesses that had closed at the start of the pandemic are not reopening. What’s more, in some cases, businesses may be viable, but owners just want to give up. Important Tips for Closing Your Business Whether by necessity or choice, owners need to take certain actions to shut down properly and avoid problems. Here are some actions to consider. Your Entity If you are incorporated or have a limited liability company, shutting your doors doesn’t end your legal status. You must dissolve the entity by following state law rules, which usually means filing articles of dissolution with your secretary of state. State law may require a vote by owners to dissolve the business. You won’t receive any state approval...

Small business needs to keep an eye on the election to gauge economic policies going forward. And how the economic impact of COVID-19 will be handled by the president.Small Business Trends contacted Shawn Dill, a small business consultant. He supplied his views on the 5 policies that were key to small businesses no matter who wins the presidency.He started by tackling small business autonomy. Operating Restrictions “Both candidates will impact small businesses in different ways,” Dill writes. “Basically, small businesses need to operate SAFELY within the guidelines of each state. Politicians should allow the people to decide if they feel like they want to visit a business.”He says businesses need to educate the people on safety measures and adhere to social distancing and masks. An...

Businesses need a lot of tools and strategies to succeed. But if you’re not maximizing your productivity in each of these areas, you may be spreading your efforts too thin. Make the most of all your business strategies with these tips from members of the online small business community. Effectively Manage Your Time in Business There are only 24 hours in a day. So making the most of your time can help your business become more efficient. In this Startup Professionals Musings post, Martin Zwilling lists ten key principles you can use to make the most of your time. Make the Most of AI Search Updates Google is constantly updating its search algorithms and tools as new technology advances. The company recently announced a major update that integrates AI. Roger Montti elaborates on the update ...

We are far from the days when banking tasks meant driving to a branch, waiting in long lines, filling out deposit or withdrawal forms, and conducting business face-to-face. Now, thanks to online business banking, you can manage all your small business needs quickly and easily through your computer or mobile device. Digital banking has completely revolutionized the industry by offering the convenience, mobility, and flexibility that small businesses expect. The question is whether switching to an online bank, for some or all of your banking needs, is right for your business. Here’s what you need to know about banking online for business. What Is Online Business Banking? Online business banking gives you the ability to manage your business account over the internet using a computer, smartph...

If you’re like many entrepreneurs, you likely used your own finances to start your business and didn’t bother to open a separate bank account. However, whether you started your business as a side hustle, wanted to test out a business idea, or are working as an independent contractor, mixing business and personal finances is never a good idea. Once you start making money and/or accumulating expenses, you’re taking unnecessary risks. Keeping Business and Personal Finances Separate As the business grows, it’s crucial to set up boundaries between your business and personal finances. Here’s what you need to know: Hobby Vs. Business The IRS assumes businesses are started to make a profit. Hobbies may or may not make a profit. Any profits you make from your hobby are listed as income on your pe...